Lipstick Newsletter
- Redesign Desktop and Mobile Newsletter
As a channel of Glamour.com, Lipstick (Glamour Beauty) was using the same newsletter template as other Channels. When Lipstick has become a spin-off sister site, which is attracting more users outside of Glamour loyal reader group, the newsletter template needs to build a new connection between Lipstick brand and its users. The new design incorporates Lipstick brand look and feel, and it is mobile friendly.
UX + Visual Designer: Yanwen Hu
My Role:
Information Architecture
User Experience Design: Wireframe
Visual Design
Before and After
cleaned up the content on the newsletter template for a clearer information hierarchy
brought Lipstick look and feel into the newsletter design
created a mobile version of this newsletter template
